Hello!
My name is Paula Swerup, and I am a Brand, Marketing & Communications specialist and the founder of Efectiva. With 15+ years of international experience in B2B and B2C segments in different sectors, my expertise comprises 360º strategic and operational marketing communications, including brand management, product launches, advertising campaigns across traditional and digital channels, merchandising, inbound/outbound marketing, PR, CSR and corporate communication.
I am passionate about brands, content with "content", and out-of-the-box advertising campaigns. I help businesses strengthen their position in the market by effectively communicating their brands and solutions focused on value creation for their customers, prospects and audiences.
Based in Sweden but open to the world, I specialize in serving local and international SMEs with a global customer base to enhance their brand presence across multiple channels. At Efectiva, my solutions are the best fit for companies that need to develop their brand and improve their visibility but do not yet require to hire in-house teams.
Above all, I want to grow with you, so let 's enjoy this journey together!